The last night of the year, run like an operation.
NYE Countdown Crawl brings a pre-sold crowd to partner venues on December 31. Our hosts work your door, the route is agreed in writing months ahead, and every dollar across the bar stays yours.
Why a room says yes
December 31 is the highest-spend night of your year and the hardest one to staff. We take the crowd, the ticketing and the crawl side of the door, and we run it the same way in every market.
The crowd is already paid
Guests buy weeks ahead of December 31, so you get a headcount band in advance instead of hoping for walk-ins on the one night you cannot afford a quiet room.
No cost, no cut, no exclusivity
We never charge a venue to join a route and we never take a share of your bar. You are free to run your own NYE promotion alongside ours.
Arrivals are staggered
Routes are timed so no venue absorbs the whole crawl at once. Your room fills steadily across an agreed window rather than in one unmanageable surge.
Our hosts, your licence
Our host and our scanner handle the crawl side of the door all night. Your security still checks ID and still has the final say on who comes in.
One wristband, visible at a glance
Guests are banded at the first venue, so your staff can tell a crawl guest from a walk-in instantly and keep the queue moving.
December 31, hour by hour
Every market runs the same shape, so you know when your room fills and when it empties. Times shift an hour or two city to city, and your window is fixed in writing before the night.
Doors and wristbands
Guests scan their ticket at the wristband venue and get banded. Our host works the door alongside your staff. Pickup closes at 10:00 PM sharp.
The crawl moves
Hosts walk the group to the next bar on a staggered schedule. Groups are split across the route so each venue takes a share, not the whole crowd.
The final venue fills
The whole crawl converges on one room before midnight. This is the slot venues ask for first and the one that gets committed earliest.
The countdown
Ten seconds, one room, the whole crawl. The bar runs hot from the toast through to last call, which is where the night pays for itself.
The week after
You get a scan-level headcount for your room, a written note on what we would change, and first refusal on next New Year's Eve in your city.
A logistics job in a party costume
The night looks effortless from your side of the bar because of the work that happens either side of it. Here is what sits under it.
Before the night
- Route built around your capacity and your busiest window, not ours
- Written venue agreement covering arrival times, headcount bands and any drink special
- Walkthrough with your manager and security lead well ahead of the date
- Ticketing, payment processing and all guest comms run entirely on our systems
- Marketing to our city list plus paid social from October, with your room on the lineup
On the night
- Trained hosts at the wristband venue and on every leg of the route
- Arrivals staggered so a venue fills steadily instead of all at once
- Our own scanner on the door, so your staff check ID and nothing else
- An on-call manager reachable all night for every venue on the route
- Capacity respected without exception. If you are full, the crawl holds or moves on
After the night
- Scan-level headcount for your room, sent within the week
- Written report on what landed and what we would do differently
- Guest feedback passed on unedited, good and bad
- Any guest issue handled by our support team, never your front of house
- First refusal on next New Year's Eve in your city
Eighteen hours of midnights, one operating team
New Year's Eve crosses our markets over the better part of a day. The same route plan, the same door standard and the same on-call structure run in each one as it reaches its own countdown.
Local midnight on December 31, shown in UTC.
Ninety-plus cities, one date
Every market runs its crawl on December 31. Routes are built locally with local venues, to the same standard everywhere.
Rooms we have packed
Real crowds at real partner venues, from crawls around the world.
Partner with us for December 31
With 50,000+ guests hosted across six countries, we bring a packed, well-run room on the one night that matters most. Tell us your city and your capacity and we will send the route we have in mind, the headcount band and a draft agreement.
For venues and partners
What does it cost a venue to join a route?
Nothing. We do not charge venues to be on a route and we do not take a cut of your bar. We agree an arrival window and a drink special, and you keep every dollar that crosses the bar.
How many guests will actually show up?
We give a headcount band rather than a single number, and confirm it in December as the ticket tiers sell. Arrivals are staggered across the route, so you see a steady fill through your window rather than the whole crawl at once.
Who works the door?
Our host, with our own scanner. Your security still checks ID and still has final say on entry. We never ask a venue to run our ticketing or to accept a screenshot in place of a scan.
What happens if we hit capacity?
The crawl holds or moves to the next stop. Legal capacity is never something we push against, and our host takes direction from your manager on the night.
Can we host the final venue?
Often, yes. The final venue takes the whole crawl in one room from 11:00 PM through the countdown, so it needs the capacity and the staffing to match. It is the slot venues ask for most, so it is worth raising early.
How old do guests have to be?
Legal drinking age with valid government-issued photo ID. That is 21+ in the United States and the local legal age in every other market. Photos or copies of ID are not accepted.
Do you only run New Year's Eve?
December 31 is the night this brand is built around, in every market. Larger cities sometimes run a second crawl on December 30 or a New Year's Day recovery event, and we will raise that separately if your market supports it.
How far ahead do you book venues?
Routes lock through the autumn, and the final venue in each city is usually agreed first because it carries the countdown. If you are reading this in the second half of the year, get in touch the same week.
How do we start the conversation?
Email us with your city, your room and the nights you are interested in. We will come back with the route we have in mind for your market and a draft agreement.
December 31 only happens once
Tell us the city and the room. We will send the route, the headcount band and the agreement.
Become a partner venue